I've been doing this job for a long time now, and over the years Ive seen certain types of phrases in support requests repeated over and over again. These correlate to bad IP stats so often that I've built a mental filtering system that flags these phrases. Some examples:
"All of the email we send is not spam, but legitimate communication that the recipient has requested from our clients."
"The contents of the email follow all of the CAN-SPAM guidelines!"
"Please remove the spam blocks so that our mutual customers can get these urgent and valuable offers that they specifically asked for."
"We are a legitimate business, we do not send spam!"
"Why are you targeting my 100% opt-in emails?"
"Let me explain our business model..."
There are many more such gems. Every single one of them sounds a loud "AOOGAH!! DIVE! DIVE!" alarm in my head, and inevitably leads me to IPs that are sending junk mail that people clearly don't want to get. The result of that finding should not require further elaboration here.*
The bottom line is that if a marketer is sending mail that is truly valuable and desired, he will not experience blocks...and if he does, he will have sufficient knowledge of what his customer did wrong that he will not use such verbiage in the trouble ticket.
*There is one exception to this rule. If I see "We are a legitimate business, we do not send spam!" and the rDNS of the IP indicates a corporate or government machine, 99.999% of the time they have a compromised host on their network, which generally horrifies them when they're alerted to the fact... and they clean it up as fast as humanly possible.
Rancid Slime and Email Marketing
2 days ago
Oh, from my side that sounds familiar. I do try to avoid cliché phrases when I write to ESP or blacklists. But listing all of these ...
What do you expect me to start a complain then? really ...
what is wrong with "We are a legitimate business, we do not send spam!"?
I'd suggest something like "I have a customer that made a mistake. Here's what I've done to fix it - can you lift the block?"
I'll post something else as a follow up.
I would suggest that you don't have to say anything at all. Simply report whatever issue you are seeing with all the relevant technical information. The person working the ticket will decide for themselves whether the 'problem' needs to be fixed or what the priority should be based on information they already have anyway.
@Mike: you stole my follow up post! (You're right)
Annalivia - you forgot one of the best red flags... "I am a high volume email deployer. What we do is not spamming. It's high deployment email sending."
http://www.youtube.com/watch?v=FVfIKsummxo