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Posted by Annalivia Friday, January 29, 2010

One really, really good way to shoot your IP reputation in the foot is to send marketing mail over a transactional IP - cue the age-old argument over what constitutes transactional mail!

Bottom line though, is when it comes to IP reputation, (recipient end-user) perception is reality.

Have an excellent weekend, folks. Bring on the snow!

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About Me

I'm Annalivia Ford, long time anti-spam expert. I've been in the profession of blocking the bad guys and helping to translate ISP requirements into language that senders can understand for nearly a decade now, though I got into fighting spam as an amateur 13 years ago.

I do not in any way intend to speak for my employer. The content of this blog will be either opinions that are strictly mine, general observations, or information that is already in the public domain.

Have a question? Idea for a blog post? Or a million dollars to give to Barry? Feeling ranty? Email me!

ID YOU FIND A TYPO?? PLEASE TELL ME! I'm serious.


In the banner is one of my dogs, Daisy. If you know me, you'll have heard about her. She keeps me company during work, and fondly imagines herself to be Very Helpful.

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