I periodically have mailers tell me their mail is CAN-SPAM compliant, presenting that information as though it makes their mail special and worthy of an exemption from spam filtering. Really? The mail complies with Federal law? Well done!
...anyone have a recipe for spam cookies? Because aside from avoiding Federal prosecution, that's all that information is going to get them. Reputation does not care about CAN-SPAM - Uncle Sam does.
State of the Industry
1 hour ago
What!? We *aren't* law enforcement!?
So.... this badge doesn't actually get me free donuts? :(
I think the issue with being 'Can Spam Compliant" or stating that your email is legitimate, is that most people really do not even know what that means?
ISPs nowadays don't care if you are Can Spam compliant which is where the issue with deliverability and content filtering come into play.
I could care less if you provide an opt-out link, but if I don't want it, I am probably going to mark it as spam, especially if I know I did not opt-in/request the information.
I think ISPs in general need to start being more 'vigilant' in how they deal with these so called 'Can Spam Compliant' marketers. Filter first and if it truly is requested mail, then the marketer will contact you for further discussion, if not, they can sit on their hands.
@Mike: SURPRISE! as to the donuts, you can but try.
@Jordan: I think you're probably right about people not knowing what that means, depressingly enough. I also agree about "filter first, deal with marketer later". AOL's filters doesn't look for CAN-SPAM anything, so that's what we do, but I certainly do look for it when I'm investigating something. Not finding compliance is a big fat red flag.