Annalivia Ford

My esteemed colleague and friend Laura Villevieille published a really cool discovery she made:

A couple of trail-blazing ISPs have made this data available to senders! Mail.ru has recently rolled out a new postmaster site that includes several of these dream metrics.  QQ has also made some of this data available.

Mail.ru, operator of the largest Russian webmail provider and social networking sites, has just released a new postmaster website and feedback loop.  The verification process is a bit more involved than other feedback loop programs, but the access it provides is well worth the effort!
The Mail.ru system allows us to see key deliverability metrics like “number of complaints” and percent delivered/blocked/spamfoldered”, and also provides several key engagement metrics:  “number of messages read”, “number of messages deleted after being read” and “number of messages deleted unread”.  All of this information is visible per sending domain by day, week or month and in a build-your-own chart allowing you to compare any of the metrics by week, month or year.  How cool is that?!

Read the rest on IBM's SmarterCommerce blog!

I wrote a blog post -  maybe more of a photo collection, but it has some story in it too - of one of the most beautiful places I have ever been: one of the Dutch barrier islands, a national park called Schiermonnikoog. Have a look. See how lucky we are!

New blog post up on the Unica blog, discussing the changing face of email marketing. It seems I was right, as the recent experiences of a client of ours demonstrated to me.

Let me know what you think?

It's spring. I can't help it. I wrote this. It has flowers, and Dutchness...and possible beavers. I also posted an excellent recipe for venison stew. Mmm, Bambi!

Hijacking this space to announce the resuscitation of my Netherlands blog:

Wierd Dutch Town-Names Tour #1

Come explore Urk with us!

A lot of stuff has been flying around about DMARC. After discussing it with some of the folks that had a hand in creating it, I wrote a post to try and explain it in terms of what my clients may be thinking. It's over here on the IBM Unica blog.

Hope it helps!

Ah, Christmas time! and the eternal question arises again: Do ISPs deliberately throttle senders over the holidays? My answer for this year is on the IBM Unica blog.